Transparency built on shared evidence
Stories come with records and evidence to look back on. People across the supply chain can use the same facts to talk with partners, answer customers and check information together.
Social innovation for transparency
Every product has
a human story.
TIM helps producers, processors, brands, distributors and retailers connect stories about people and nature with evidence. Share the value you help create so partners and buyers can see it and examine it together.
01The people who make it02A living from the land03Value passed along04A choice that matters05Forests we care for
For everyone behind a product, from source to salePEOPLE PROFIT PLANET
Beyond traceability
Make the value you create
part of the buying decision.
Choosing ingredients, paying fairly and supporting forest care all contribute to a product’s value. TIM helps producers and the businesses they work with tell these stories with evidence, so buyers understand what their purchase supports.
Impact seen through everyday lives
Look at household income, opportunities for women, shared benefits and care for nature. Show how everyday work and business decisions affect people’s lives.
A voice for the people who make it
Growers, processors, brands and retailers all contribute to a product’s value. TIM helps buyers see the care you put into your work and the part you play.
The lives and values within a product
Stories that belong
alongside the product.
Opportunities for people, forests that are cared for and fairer trade depend on many hands. TIM makes room for these stories, the evidence behind them and the people who contribute.
Women shaping their own future
Who owns the business? Who takes part in decisions? How are women paid? Make their role visible in the story of the product.
Forests that sustain livelihoods
From growing coffee under shade to sourcing from farms that care for forests, show how growers, buyers and brands support watersheds and biodiversity together.
A fair share of the benefits
Purchase prices, workers’ pay and the share that reaches producers and communities show who benefits. Agreements and records make that fairness something people can examine.
Culture passed to the next generation
Local rice varieties, textile patterns and knowledge passed down by elders connect a product to the people who keep that heritage alive.
Household finances and a secure living
Income, costs, savings and family expenses help explain what a livelihood means for a household and its plans for the future.
Craft that creates livelihoods
From weavers and basket makers to the designers, brands and shops that bring their work to market, show the skills, income and cooperation behind each piece.
ESG that everyone can engage with
Stories with evidence.
Trust built together.
Care for the environment, people and fairly shared benefits involves every stage of trade. TIM connects each contribution to the product so people can see and examine it together.
- 01
Each partner tells their part
Explain your work, the choices behind it and the people involved, from making and sourcing products to supporting those you work with.
- 02
Evidence makes the story traceable
Activity records, images and supporting information give others something to return to and examine.
- 03
Everyone can take a closer look
Producers, partners and buyers can access the same information as a basis for discussion, questions and checking together.
Everyday actions become a shared story
Record the work.
Give the story evidence.
Explore examples from the origins of coffee and rice that processors, brands and retailers can build on, connecting production and forest care with the lives behind the product.
Enter a plot name, area, growing method, and start date to give your records a home.
TIM / Plot detailsIllustrative example
2026 season
Our hillside coffee farm
Arabica coffee
Area: 8 raiShade grownCatimorElevation: 1,200 m
2026 season01 / 03
PEOPLE & PLANETSocial innovation starts with relationships
Let trade support people and nature.
A product passes through many hands. Producers, processors, brands and retailers each choose who they work with and how. TIM helps those partnerships share stories and evidence of what they do, including the value that reaches people, communities and nature.
TIM by DO IN THAIWhat is TIM?
TIM is a social innovation platform that uses traceability to connect product stories with ESG evidence. Producers, processors, brands, distributors and retailers can explain their contribution so partners and buyers can examine it together. TIM is developed by DO IN THAI.
How does TIM go beyond product traceability?
TIM connects a product’s origins with the lives and values behind it, including opportunities for women, forest care, shared benefits, culture, household finances and craft. Evidence of each partner’s work helps buyers consider people and nature when choosing a product.
Who is TIM for?
Producers, processors, brands, distributors, retailers, community enterprises and the organisations that work with them can use TIM to explain their role, share the stories behind products and discuss the evidence with partners and buyers.
Can I use TIM if I do not make the product myself?
Yes. Brands, processors and retailers can use TIM with producers and partners to share ingredient origins, purchasing agreements or their support for communities. Buyers can see both the value at the source and the role of the businesses that bring a product to them.
What do I need to get started?
Start with a phone number to sign in with an OTP and information about the work you want to share. For rice or coffee, prepare producer and plot details such as name, area and growing method. For work with partners or other products, talk to TIM about how to get started.
Do buyers need an account?
No. Buyers can open a published report through its link or QR code. If you have set a viewing password, they will need to enter it first.
Can I record activities beyond the field?
Yes. A product’s story can include forest care, women’s roles, shared income, local knowledge, community craft and household finances. You can record activities on the plot, off the plot and in the household, with notes and supporting images.
What about pricing or using TIM with my business and partners?
Email hello@do.in.th with details of your products, your role and who you want to work with. Our team can explain the options and help you get started.
HELLO, TIM
Let your product tell
the story of its people.
Start with what you and your partners do. Talk to TIM about bringing that value to the people who buy your products.
hello@do.in.th